Category Archives: mall of america

New Beginning

February 24, 2017

ebb + flow :: begin again

Today was my last day as a Mall of America employee. Whoa!

After almost six years in the retail world leading the in-house design team at MOA I’m trading my fashion photo shoots for the world of public transportation. I’ll share more details in the weeks ahead as I get settled but until then I’ll be working through these feelings of fear and excitement while learning every day about an industry that has much to teach me. Eeks! Here’s to new adventures and the magic of beginnings!

Source :: Purple Buddha Project


Shoot Time

February 13, 2017

ebb + flow :: shoot time

You wouldn’t guess it by looking outside just yet but spring is around the corner! I’m heading into the studio for the next few days to shoot the Mall of America spring look book alongside some incredibly talented folks and can’t wait to share how this one comes together! Hang out here for some #bts sneak peeks! And I’ll catch you later this week after the dust settles!

Source :: Fashion Gone Rogue

Fall Look Book

September 20, 2016

ebb + flow :: Mall of America Look Book ebb + flow :: Mall of America Look Book ebb + flow :: Mall of America Look Book

It’s live! It’s live! After many weeks of anticipation, the Mall of America 2016 fall look book is here! We worked with some of the coolest cats in the game (Sarah Edwards, Brandon Werth, IKEA, the list goes on…) and I’m so happy with the results. If you’re local to Minneapolis keep an eye out for the printed look books as well. They may just appear at your doorstep!

Source :: Mall of America

Shoot Time

August 15, 2016

ebb + flow :: shoot time

This week brings the biggest photo shoot of my career thus far. Just the scale, logistics and timing have me anxious but I’m pumped to share some behind-the-scenes action along the way and, of course, the final product as it comes together. Follow along here and forgive me as I’m quiet these next few days. After three mornings of 3 a.m. wake up calls, you wouldn’t want to hear from me anyway. Ha!

Source :: @ajragasa



April 22, 2016

ebb + flow :: goodbye

Today held a tough goodbye for myself and the fine folks at MOA but, thankfully, it’s more of a ‘see ya later’ and I’ve got three hours on the road tonight to ponder how lucky I’ve been to work alongside that gingersnap for the last four years! Life can be tricky sometimes, no? Good news is that at the end of my three-hour adventure I’ll be reunited with some great pals that I haven’t seen for far too long. Weekends like this are just good for the soul. Catch you on Sunday!

Source :: just you wait


December 2, 2015

ebb + flow :: gift picks

I’m usually pretty prompt with my holiday shopping but this year might take the cake. It’s December 2 and I only have two Christmas gifts left to snag! And, not to brag, everything I’ve bought is already wrapped. I could blame my OCD tendencies and the deals I scored on Black Friday, but really I’m going to blame Mall of America. Working on the MOA gift guide last few weeks has given me some great ideas for must-have gifts this season. Be sure to check out the whole thing here. Happy shopping!

Source :: Mall of America